In today’s world where everyone wants to be #winning, there’s no better way to make yourself famous than to go viral. Viral marketing is everywhere; movies do it, artists release whole CDs over the internet for free... and then there’s Youtube. Ah, Youtube, where you can post a video of any crappy thing you’ve done, and if it’s funny enough (coming soon – check out my stand-up comedy!), you too can be a celebrity! In the past, you would have actually had to do something notable; to have some measure of talent, but no more. What’s the latest trend to grace our computer screens? None other than the fantastic Ms. Rebecca Black, and her well-written little ditty “Friday”. Fun fun fun fun! Unfortunately, individuals have been quick to draw comparisons between Ms. Black, and other celebrities who have gotten their start on Youtube, some of whom have actually gone on to have a measure of the success that would have denoted them as a celebrity in the past. The most notable victim of these comparisons is the “pride of Stratford” (and soon to be of UWO – my university, if you believe the rumours), Justin Bieber. I will say that Mr. Bieber is the antithesis of everything I stand for as a human being; I once told my ten-year old cousin that he was “everything that is wrong with the world”. That being said, anyone who thinks that Rebecca Black is on the same level as Justin Bieber is sorely mistaken.
